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 What
You Need To Know About Selling In This Buisiness That Can Have You-
- Outselling Your Competitors 10-1 (or more)
- Closing More Deals With Less
Effort
- Increasing Sales Volume Per
Order
- Getting Sustainable Predictable Results
- Getting to YES More
Often
- Qualifying Your
Prospects With Pin-Point Accurate
- Be Totally Pro-active
and not Re-active
Dear
Friend,
Æ If you're serious about having your personal
sales system run on "autopilot", I'll help you become a master-salesperson
& strategist while showing you exactly how to make dramatic &
steady progress towards more sales, better continuity, trackable results and predictable outcomes.
Æ If you've ever wanted to create a "system" where the less you personally do, the better off you are, this information may be
of critical importance to you.
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One can never underestimate
the incredible value of having an expert to turn to at will. We all face challenges,
and it's often that outsider's viewpoint and input that keeps us
a few steps ahead of our competition.
After more than 15 years of working with Joe Ellers,
and seeing him literally transform the lives of thousands of people,
including me, these thoughts have never been more
true than they are today!
-Paul Clipp, Managing Director
The Southern Associates
Clemson, SC
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Why?
Æ Because, from it will stem the makings of an
unstoppable sales process that finally achieves the results you've heard
and dreamed of. And learn to seamlessly
go from project to project closing deals, selling more product
& making more commissions...
All
while you track your own process and fine-tune your abilities and achieve
systematic predictable results.
How Can
I Be So Certain? It's Simple!
I've
been in distribution, wholesale, mfg. high-level sales & salesmanagement field for 20 years now, creating over $9 billion in
added revenue and process reductions for more than 900 companies around
the world. And frankly, I know
what I'm talking about.
There
are exact processes, regardless of the size of company you work with or
who you sell to. When you completely understand this, you become
unstoppable!
Æ Hi, my name is Joe Ellers. You may know me as the "Sales Guy" who's addressed hundreds of association conferences & seminars
for many different organizations. Considered
the distribution & manufacturing industries leading expert on thesales & sales management process & strategy.
It all
started more than 20 years ago, I began teaching
core principals of Sales & Sales Management
to people in the distribution & manufacturing industries. Providing step-by-step approaches
to every aspect of the sales process. Much of what I taught over
the years has become company policy, standard-issue sales training &
a virtual "handbook" of information that sales managers and
sales professionals use in every-day sales processes.
Æ Now, I've combined
my experience, philosophies & sales strategies that I've accumulated
into a complete system, which is truly a step-by-step approach to getting
the results you want.
I
teach you absolutely everything I know about turning your sales process
into a finely-tuned science, that can produce regular, predictable results.
And I had colleagues of mine, whom I work closely with, review every aspect
of this system until it was seamless and we were sure nothing was left
out.
The Program Is Called
Simply.
The (Completely
Predictable) Sales Process Success System
Æ It starts off with a new, content rich book titled,
The Sales Manager's
Handbook, A
step- by-step approach to every part of the sales process.An
easy read, with accompanying CD, that combines
more than 20 years of my knowledge & experience into a single work. It is the foundation of my entire system.
It is for sales reps, sales managers, would-be sales managers &
executives. Both novice & legendary.
Followed
by:
·Audio
& video series that dissect even further the sales tools & sales
call process.
·Interactive coaching protégé program for sales &
sales managers
·3 day intensive boot camps that literally have you walking
away with a wealth of knowledge
your competitors never even dreamed of having.
Æ You're reading this now because someone thought
enough of you to see to it that you get this valuable information. And you are the type of person who can and will
do something about it.
If they're
correct, all I ask is that you read this entire letter to get the facts
and make your decision now. In it,
I'll tell you all about this unprecedented work, the world class experts
who swear by it and all the other pertinent details you'll need to make
an intelligent decision. This requires
a long letter.
I know
you're busy and may not be blessed with patience, but I can assure you,
its' worth the few minutes it takes.
I hope
you'll take the time and do it now because I know you'll see first hand
how much of an impact a few simple tools can have on your sales efforts
and more importantly your bottom line commissions.
And I
know you'll be so excited and want to talk with me about some of the best
ways to get this implemented, but frankly my time is limited.
I'm already cutting back my schedule now and only working with those who
Really want my expert advice and
are willing to pay handsomely for it.
To Tell
You The Truth, It's Not For Everyone Anyway.
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This Information is not for compacent,
egotistical, "think you know everything", lazy whiners
looking for a magic pill or someone to bad-mouth.
Fact is, I've spent thousands
of hours and literally years compiling this information that if
applied, gets results immediately, If you want it, great, you'll
be thanking me for the rest of your life and I'm happy to oblige.
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One
more thing I must get off my chest before I get to the facts- I'm overly blunt and tell it like it is. So if you if you think you know everything or
can't stand the truth you should probably stay clear of this stuff. I am who I
am, and I've made this stuff work for thousands of people, resulting in
billions of dollars, and it can work for you too.
Frankly,
if you're even reading this letter that probably doesn't apply to you,
but every once in a while a crybaby slips in under the radar.
O.K.,
my prescreening speech is over. I
feel better now that I got that off my chest.
So if you're still with me, I'm sure you fit nicely with the caliber
of people that deserves this stuff.
So here are the facts:
The Purpose- To help you create an unstoppable sales system and process
that runs like a well oiled machine and puts Zero's on the end of your
bottom line.
I don't
care where you are sales wise or what you sell.
One of the hardest things for people to learn is your success is
totally predictable and you don't have to pull your hair out worrying
what next months figures will look like.
But...It
Does Take A Properly Educated Sales Person, Using
Systematical Sales Tools With The Proper Controls To Deliver These Totally
Predictable Results..And
I'll explain explicitly how that can be obtained.
Æ The whole concept of the sales process itself,
is some what of a mystery to most folks.
They don't ever really know when to do what or the reasons behind
systematic failures. Usually
it's just a crap-shoot when it comes to this type of B-to-B sales.
Æ When you break it down, dissect it, divide it into doable processes, it's
really pretty simple and not complex at all.
Æ It comes down to developing a system. What to Do. When to Do It. And, How to Get It Done. It's not
just theory, it's practical, real-life success
processes that are currently working for thousands of low & high volume
reps around the world.
Let me give you some of the specifics of what I've taught all over the world:
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1. That Selling is a process
(not just an art).
Outcomes are predictable-
If you put predictable processes in place. I can't tell you how
many salespeople who "think" they have this process stuff down pat
when really what they have is just "the way they've always done
it". Worse yet they often have a hodge-podge collection
of "sales tricks" they call a process, and wonder why they fail
at getting steady, regular improvement.
Occasionally you'll get
some who have put together a pretty good way of doing things, but
the problem is predictability and consistency.
That's where the process comes in.
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2. How & When To Use Sales Tools.
Unfortunately, most of
the "really" good sales tools get left on the "cutting room floor".
Sure, everyone has a few
tools in their bag that are at least working enough to keep things
halfway to their liking but the power in those that simply don't
get used is almost
magical. The results can
be exponential. Knowing what
tools to pull out of your bag and when is the sign of a great salesman.
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3. How to Implement Sales Tools & Predictable
Measurement Processes,
This is one of the keys
to standard, reliable , measurable &
completely predictable
results and can be the one thing that has the greatest impact
on your results.
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| 4. When
to Use Sales & When to Implement Marketing
There's a big difference
between these two subjects that many people routinely insist on
overlooking. When it comes
to marketing, what's important is how you're carrying out the "big
picture". Yea, that even applies to reps, not just management.
It's amazing to me how
few reps have an actual personal marketing plan,
that gets used, followed and is the guiding force that leads
them to the results they've set out for themselves.
What's your strategy? We
use sales when we need to get our strategy
into action and get our message in the hands of qualified prospects.
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5. How to Set Your Self Up For Success.
And why many reps simply
don't do this and it's costing them thousands.
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6. How to Target Your Market Segments
You can have a host of
unrelated customers or fine tune your focus to
clearly defined
niches and watch your sales soar.
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7. How to Be Totally
Proactive, Not Relying On The Actions of
Others
The most important
emphasis of proactive behavior is totally misplaced, forgotten and
overlooked. You may think
you are proactive and you may be to some degree, but frankly, I've
never seen a salesperson maximize this to its fullest potential.
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8. How to Set Up Your Sales Plan of Action
When the goal is to create
a "real" sales plan, which it most often is, there are several
ultra-specific features that should be considered. (unfortunately
for most, this is overlooked, undervalued, and the plan often becomes
arbitrary.)
The most important of these
are a formal process of gathering information, a planning
calendar that is ongoing and consistent, a planning matrix that
drives activities
and a follow up method that completes the circle.
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9. How to Identify if Someone is Worth Selling To
A
simple "no-brainer" approach, rarely used but one that can save
reps countless hours of wasted time, energy and expense.
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10. How to Get Straight
to... "How Many Do You Want!"
Many training programs
and books have tackled this subject, though much of it is totally
useless and the absolute wrong approach for our specific B-to-B
industry.
Here are the 3 considerations
most salespeople never truly answer for themselves:
· Are the closing attempts occurring at the right time?
· Are the closing attempts done correctly?
· Are you managing the process?
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These
are just a sampling of the principals and action strategies that I've
taught the best sales professionals in this industry and which many are
still using today....And that's because they work!
And I can show you how to make them work in your sales.
Here's
the deal and what I'm personally offering you because of our past association
with each other.
Æ If you've ever wanted
to take your sales to an entirely new level, incorporating everything
you've just read and more, then the way to do it with impressive speed
is to have your own personnel expert at your side to get you to that next
plateau.
Æ Effective selling
is a science. A systematic, predictable
process that is completely measurable and can run virtually on autopilot, once the correct
actions and processes are set in motion. By
the way, most of the stuff you read off the bookshelf
about selling is totally useless for this type of niche B-to-B selling.
There's
one clear option for you right now and because you've made
it this far in your business and your desire to get a lot more out of
what you've got, this is really the step that you can use to propel your
team forward.
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The Sales Professional Protégé Coaching
Program
Æ If
you've ever wanted a system with structure, processes, tools and everything you need for effective selling.
It's
This Program!
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Æ I'll help you decide, understand and work with you to implement: What
you're going after, How to go about getting it, What kind
of person you'll need to be to accomplish this and The sales tools
you should be using to guarantee better success. Also, you'll want a fail-proof method of measuring your success & progress.That's
all part of it.
If you
are a sales professional looking for a competitive edge, you'll most definitely
want a proven seller at your side and frankly, that's me.
Based
on my work with hundreds of sales organizations, I have developed a 12-monthinteractive program that helps you to develop your sales muscles
through assignments,materials, Q&A and personal interaction. And as with everything else offered by me, you
will get things that you can use right now-to improve your performance.
Here's
How It Works
Our coaching/training
program helps you meet your goals faster, simultaneously and with permanent
impact.
There
are 3 valuable parts to critical Speed Learning & Implementation:
· Having the correct information
· Understanding & implementing the correct information
· Reliable & experienced feedback on the information & implementation
This
program gives you all 3. Not only that, but Also, unlimited access to
your most critical questions, advice on key issues you're facing and an
outside source to give unbiased opinions on critical issues.
Æ Every month, you will get an assignment that will help you
sharpen your sales skills. Then,
you will have a formal follow-up discussion with me to help you decide
what you learned-and how to implement it into your sales process. (Plus
you get the added value of having "a second opinion" on any key issues
that you face during the year).
This
12 month program can be started any time and includes the following modules:(this
is of course providing we have room, there's only so much of my time to
go around)
·Personal Assessment/Personal Goal-setting: Start with a better understanding of who you are and
where you want to be.
·Strategy: What is your organization's "real" strategy & how
does your sales strategy support it?
·Defining the value proposition
·Sales process: Overview- The
sales process has 6 steps that have to be done every time and in order. Learn them, apply them-Now!
·Finding (and qualifying) new
customers
·Finding (and qualifying) new
decision makers
·Finding (and qualifying) new
opportunities
·Proposals & quotes
·Closing the deal
·Overcoming objections
·The sales presentation
Æ What's In It For You- More Commissions & More Sales
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The
Complete Salesperson Coaching System takes
you through every process you need to develop to increase and maintain
super-effective and profitable sales
calls and sales processes.
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If
you've ever wanted a system with structure, processes, action items, tools
and everything you need to generate more sales more often.It's This Program!
Æ What's
Included
1. Monthly
assignments designed
to uncover less than effective practices.
And action plans on how to implement the necessary changes.
2. Monthly
scheduled telephone follow up
discussions with me to help you decide what you learned- And how to implement
it.
3. Sales forms
to streamline,
systematize and manage your sales processes.
4. Quarterly
review of your targeted
goals; I evaluate your progress towards those goals and recommend any
corrective actions needed to keep things on track.
5. Ongoing
email access to me for
your biggest questions, problems & decisions you're facing.A second
opinion just an email away.
6. My Quarterly
Hot Sheet- A one page brief
on the 3 greatest pieces of advice I gave reps over the past few months.Timely
real-world advice that can have valuable implications on your sales.
7. 12 Step Audio & Learning Series- The 12 step program
to revolutionizing your sales approach and process giving you the tools
to sell more, more often. See the
10 yellow boxes above for detailed info.
Includes, tapes, manuals, leader guides, handouts, CDrom & more. (Sold individually for $495)
Plus- Other valuable bonuses you receive
as part of this program:
8. 3
Free Books- At
least 3 times during the year, I will send you a copy of a book
I've found that I like and believe will be of tremendous
value to you. It may be a "hot" new book, a lost "old masters
book," or a privately published book.
It will be worth its weight in gold.
9. Joe's Classic
Key-note address an audio on the "Creative Sales Force".
10. ½ Off our standard
price for The Perfect Sales Call Video
11. 10% Off all other
products & services we offer.
12. 1 Year
Subscription to our Special
Reports Series (value packed information reports for sales and sales management.)
Through
my Sales Professional Coaching Program, you'll have the opportunity to
be personally trained by me, have me as your "behind the scenes"
partner and start realizing immediate gains and successes in your everyday
sales. Starting immediately!
Your Investment
The investment formula
is simple;
1. You
invest a small amount in yourself and your company by hiring me to be
your personal "behind the scenes" trainer and coach.
2. I, in turn,
work directly with you to get the results you want; increasing sales,
creating more predictable processes and helping you increase
your bottom line profits. Profits that
in the first few months alone could well more than pay for an entire year's worth of coaching.
Option 1
Order
Now
Æ The price for a years worth of working directly with me,
including all 12 benefits mentioned above is $4,440, which equates to $370 per month.
Æ At this price, it means that if I only showed you how
to increase your profits by a $1,000 a month, I would be doubling your
money! Frankly, over the years
I've been fortunate enough to be able to help sales people generate 20
times that amount. Your investment
is a pretty safe bet!
Option 2
Order
Now
Everything
in 1-7 above with the exception that your monthly phone calls are group
conference calls. You
still get the 1-on-1 quarterly review.
Your price: $249 p/month.
Option 3
Order
Now
Home
Study Version- If you can't do the coaching, you'll at least want to learn
through our audio program, which is detailed in number 7 above. Your Price: $495
See the
10 yellow boxes above for content information.
What's
included:
·The set of 12 audio tapes
·Workbook & Leader Guide
·Action strategy plan
·Ready-made sales forms
·CDrom with customizable forms, information & handouts
Æ This is what I
would like you to do; If you love what you've read here and
want to get started, call my trusted marketing guy, Norm Reid for some
additional specifics & logistics on the program.
He can
be reached at 864.654.3997 or Email him at norm@joeellers.com
Æ If you have a few questions that I haven't answered fully
here, then write them up, email them to Norm and I'll call you to discuss
your questions and answer anything else that I can.
I would
like to thank you for your time, and I look forward to working with you
in the near future.
Your Friend-
P.S.
I also have a similar program for sales managers, if you are currently
considering or are being groomed for
a sales management position, that program may be more suited for you.
For info on the Sales Manager Program. Click here for details
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