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AEA Sponsored Program-

"How to Sell Price Increases Without Losing the Sale"


Joe Ellers

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Selling Price Increases to New or Existing Customes is a tough job, but somebody's got to do it, and Joe Ellers will show you how without creating angry customers, getting thrown out the door or completely losing the account!

By working with dozens of companies, hundreds of sales managers and talkign with thousands of sale professionals out there in the feild, Joe has taken his sales strategy and combined it with "What's Working Best" out there in the feild.

This Program will shed an enorums light on this issue and will provide you and your team with a workable systematic solution.

What is Covered-

How to respond to customer questions about industry prices going up.

How to break the news to long standing good customers.

 How to approach customers you've just recently sold at the lower price and now try to explain to them the price has gone up.

 5 Things you should NEVER say or do when communicating price increases.

 What the best reasons to give customers as to the WHY.

 Reasons to never give for the increase (even if it's the real reason).

 How to convince customers that they really do understand, they just don't like it.

 Other options to simply raising the base price.

 Deadly mistakes sales people make when selling price increases.

Who Will Benefit:

-Sales Professionals (both inside & outside sales) who are ever in a position to have to sell a "price increas" or have to sell their regular price against a lower competitor price on the same basic comodity.

-Sales Managers who oversee these people and are will be forced to deal with this issue sooner than later.

-Executives who oversee price increase issues and want to ensure they don't loose good customers or potential accounts from poor "price increase" strategies.


**Attention Sales Managers: Use this program as part of a Sales Training Opportunity. Complete hand outs, power point and action items included.

All Sets Include-

— Complete Audio Recording of entire event
— PowerPoint Executive Summery
— Notes / Handouts
— Action Items so you can start implementing these tools right away.

Cost-
$249.00 Per Set!

Join Sales Strategest Joe Ellers & Discover the Best Way to Sell 'Price Increases' to Your Customers